25 years in financial services. Built into one honest platform.
SIFPE is built by a team that has spent 25 years working directly with Indian investors, through market cycles, product launches and regulatory change. We built this platform to put that experience behind a simple promise: show the real numbers, skip the guaranteed return sales pitch, and make it easy to invest, protect and plan in one place.
From advising one family at a time, to a platform for every family
Before SIFPE was a platform, it was a practice, a team sitting across the table from Indian investors, answering the same honest questions again and again: is this fund right for me, what does this policy actually cover, and can I trust the person telling me this. Twenty-five years of those conversations shaped what we believe good financial advice should look like: clear, unhurried, and willing to say "this isn't right for you" as often as "here's what I'd recommend."
SIFPE brings that same approach online. Every calculator on this platform shows its assumptions, and every fund we list comes with a plain language breakdown of what it invests in and what it costs. And when you do want a person rather than a screen, our team is one message away, not a sales call you didn't ask for.
Four product lines, one place to manage them
Curated schemes across categories, with SIPs from ₹500.
Term, health and motor cover, compared across leading insurers.
Home, personal, education and business loans through our lending partners.
Goal based SIPs, retirement planning and a written roadmap for your family.
What 25 years teaches you about doing this right
Row level access controls, encrypted storage, and access restricted by role, not just by password.
Every calculator on this platform shows the numbers behind the number, not just a headline figure.
Mutual funds and market linked products carry risk. We say so, every time, not just in the fine print.
Book time with our team when you want it. Nobody calls you unless you ask them to.
How we're registered, and what that means for you
SIFPE operates as an AMFI registered mutual fund distributor, ARN 10570, held by Avinash Jain. As your distributor, we earn a trail commission from the AMC on the mutual funds you invest in through us. This is disclosed upfront and comes out of the fund's own expense ratio, not as an extra charge to you.
Insurance and loan products on SIFPE are offered in partnership with licensed insurers and lending institutions. We facilitate the comparison and application, and the provider you choose underwrites the actual policy or loan. For mutual funds we act purely as an AMFI registered distributor, not an investment adviser, and we do not charge you a fee for fund suggestions.
Full registration numbers and regulatory disclosures are published on our disclosures page and in the footer of every page. Mutual fund and other market linked investments are subject to market risk. Please read scheme documents carefully before investing.
25 years of experience, now working for you
Open a free account to explore funds, compare insurance, and plan your goals, or talk to our team first if you'd rather ask questions than click around.